The AIR BEAUTY system uses the airbrush make-up technology for a flawless, lightweight, and long-lasting finish in minutes. Using compressed air, it sprays an ultra-fine mist of make-up, ensuring even coverage without the need for brushes or sponges, putting a real-life filter on. 


Once a Hollywood secret, it is now the time to make this innovation accessible to everyone!

WHAT IS THE FUTURE OF MAKE-UP?

THE AIR BEAUTY SYSTEM

Beyond Traditional Make-up

  • Flawless, smooth, professional finish every time

  • Effortless to learn — master it in minutes, no professional skills required

  • Long-lasting wear designed to stay perfect all day

  • Up to 70% faster application, streamlining your entire routine

  • One featherlight (180g), portable device for everything: foundation, concealer, blush, bronzer, highlighter, eyeshadow, and eyeliner

  • Water-based formulas that are easily removable with water

  • Versatile for every look, from natural and minimal to full glam

AIR BEAUTY First Time Testers - Check the reactions

JOIN THE BEAUTY REVOLUTION

As part of our Friends & Family circle, not only will you have exclusive pre-access to the launch at a special offer, but you will also receive exclusive updates and VIP access to our launch event.

You can pre-order our Discovery Set (including the device and three base colors) for €100 instead of €250, available until 30 March.

Prefer to wait? Subscribe to our Newsletter and receive 30% off at launch.

This exclusive access is available for a limited time only.

PRE-ORDER NOW AND SAVE €150
SUBSCRIBE TO OUR NEWSLETTER AND GET 30% DISCOUNT AT LAUNCH

PRO LEVEL MAKE-UP.

MADE SIMPLE.

  • Our AIR BEAUTY device is compact, featherlight (only 180g) and fits easily in any bag, making it perfect for on-the-go use.

    It recharges quickly via USB-C, so you're never without flawless coverage!

  • The user-friendly design with constant airflow for precise, intuitive application delivers professional make up looks at home.

    Even beginners can achieve pro results!

  • Cleaning is effortless—disassemble in seconds and enjoy spotless performance every time.

    The interchangeable spray heads ensure maximum durability and precision.

  • Our color formulations are the first vegan and water based colors made for air brush make-up, delivering a lightweight, flawless, natural look.

    Easy to bring everywhere thanks to the innovative cartridge packaging.

    Simply removable with water. Bye Bye make-up remover!

  • From foundation and blush to contour, highlighter, eyeshadow and eyeliner.

    One device who makes it all!

  • Crafted from sustainable bioplastic, stainless steel, and titanium, it’s designed to last while reducing waste by 50%.

BIG IDEA. REAL IMPACT.

More than 50 people have tried our AIR BEAUTY system and these are some of their experiences.

  • "I love it! The blush is amazing. It really pops up, which is usually difficult on my skin tone. And it went so fast! When I do normally my makeup I apply a lot of products and it takes me a lot of time."

    Stella C., 27

  • "It looks so natural but also so perfect. It looks like I didn't do anything, it is like a filter. It is so light and just blends naturally."

    Giulia C., 31

  • "This is really lovely - so soft and glowy. It is a lot nicer than blend things out constantly with sponges or brushes. It is really impressive. I have makeup but I can still see the glow of my skin."

    Britt D., 32

  • "Oh my Gosh, it looks like I've a real-life filter on. The application felt very light and soothing. It feels like I've nothing on. Even looking at it closely, it's not cakey at all, super smooth. I love it."

    Marie C., 13

  • "Oh wow! I look so pretty! I love how the color perfectly matches my skin tone and how well the blush suits me. And it was so fast, like 3 minutes! I am looking forward to have it!"

    Poppy B., 13

  • "Oh wow. I look like I have nothing on my face. It looks so natural. It went so fast compared to the time I usually need. The eye makeup alone would take me 30 min and now it took just 2 minutes."

    Lou M., 25

  • "I usually don't wear foundation because, with advancing ages, it highlights the wrinkles. This is incredible, I can have an amazing complexion, and look younger."

    Uli B., 46

  • "It looks super natural, as if I didn't put any makeup on. I could use it everyday, knowing that I'm using very little product on the skin. The skin looks healthy and fresh."

    Priscila R., 36

  • “Wow! It looks amazing. A look that would normally take me an hour to achieve was done in minutes. It’s a total game-changer for my routine”

    Karoline K., 22

  • “Oh Wow. Wow, Ok. It is quite crazy. Quite crazy that I look like this. It looks like a nicer version of myself. It feels very light, it doesn't feel caky or patchy. 

    What I like in particular is that it blends very nicely, while usually I am no good at blending.”

    Beatrice R., 32

  • "Wow. It is really amazing, astonishing. It is super fast, the foundation doesn't feel heavy at all. I usually hate foundation but with this one it feels like I don't have anything on the skin. Yet my skin doesn't show any blemishes or imperfections. Super light, super precise.”

    Erika C., 35

  • “Wow, very good! I'm surprised, it's very natural. The eye liner is very precise which I was not expecting. It was also a good feeling when I put it on!”

    Annika W., 25

  • “I'm surprised that you can see way more than than what I felt. I felt just air when applying it. It looks like a filter because it is so even. And also lighter than any other foundation, I feel my skin. Very nice.”

    Beyza Ö., 40

  • New List Item

    “It is like my skin but better. I really like that it doesn't create a layer and I didn't believe that you could get sharp lines with it, for the eyeliner for example. Amazing”

    Giulia L., 32

FREQUENTLY ASKED QUESTIONS

  • As a newly launched company, pre-orders enable us to thoughtfully assess interest before moving into full production.

    This approach allows us to scale responsibly, maintain high quality standards, and avoid overproduction—ensuring every product is made with purpose.

  • Pre-ordering allows you to reserve our product ahead of production and be among the first to receive it once it becomes available.

    By placing a pre-order, you help us responsibly validate demand and plan production with intention and care.

    As an early supporter, you’ll also receive a €150 pre-order saving, available for a limited time during this phase only.

  • Production has not started yet.

    Once it begins, we’ll share a detailed timeline and estimated shipping window. Pre-order customers will receive regular updates throughout the process.

  • Your payment will be processed at the time of pre-order. This confirms your reservation and helps us move forward with production.

  • You’ll be able to select the colors once production begins.

    We will let you know when the time comes.

    If you need to update your details, you can contact us before shipping.

  • Yes. You can cancel your pre-order for a full refund at any time before your order ships.

  • Once you place a pre-order, you’ll automatically receive email updates with key milestones, including production start, customization selection, and shipping details.

  • The product shown is a working prototype. While the core features and functionality are finalized, the design will undergo a refinement before production. The final product will be very similar in form and experience, but may feature visual and design enhancements as part of this final evolution.

  • Besides the exclusive price, pre-order customers will receive priority fulfillment, exclusive updates and VIP access to our launch event as a thank-you for supporting the launch.

  • You can reach us at touch@airbeauty.com, and we’ll be happy to help.

  • Yes, please! We are more than happy to grow our circle of friends & family.

OUR VALUES

At AIR BEAUTY we blend innovation, technology, and customer insight to create the best possible make-up experience.

We believe make-up should feel intuitive, inclusive, and empowering, which is why we make our products effortless and accessible for everyone—regardless of skin type, skin tone, or level of expertise.

Guided by forward-thinking ideas, we want to elevate how beauty is experienced, not just how it looks. By challenging conventions and setting new standards, we aim to redefine what make-up can be, delivering solutions that feel modern, revolutionary, and designed for real life.

AIR BEAUTY

by Feride

Meet the Team

Feride Uslu

Founder

A trailblazing beauty entrepreneur with 30+ years of experience in make-up artistry and industrial design. Former founder of the make-up brand Uslu Airlines, Feride pioneered airbrush beauty devices (3,000 units sold) and developed 200+ make-up shades. 


Celebrated in Vogue, Harper’s Bazaar, and The New York Times, her work has adorned stars like Naomi Campbell, Bjoerk, and Peggy Gou cementing her as a cultural force merging artistry, luxury, and innovation.

Her mission is now to make professional make-up—made simple—accessible to everyone.

Giorgia Filippucci

Co-Founder

Ex-HelloBody (exit to Henkel in 2020), Giorgia is a growth-oriented business leader with 9+ years experience scaling digital-first beauty and personal care brands across Europe, driving market expansion, brand transformation, and high-performing teams.

Passionate about beauty, her experience spans go-to-market strategy, digital growth, and building agile structures that thrive in fast-moving consumer categories.